Next Year a Twin Cities Brewery is Going Full ‘Simpsons’ Mode

Food & Drink Next Year a Twin Cities Brewery is Going Full ‘Simpsons’ Mode Embiggened with a perfectly cromulent concept, St. Louis Park's Ullsperger Brewing will feel a lot like Springfield come January. By Jay Boller 12:29 PM CST on November 12, 2026 Add Racket to Google Growing up in '90s suburban Milwaukee, Dan Ullsperger would record syndicated Simpsons reruns on VHS, studying them like holy comedic texts. As the DVDs, ripe with so much fan-service commentary, arrived in the '00s, he secured every available season, one through 20. (This period happened to coincide with Ullsperger's collegiate football career at the University of North Dakota.) Then, for a long time, nothing happened —just kidding, Ullsperger worked for 15 years at a railway maintenance company while coaching youth sports, both pursuits with Simpsons -y connections ("Marge vs. the Monorail," "Bart Star"). In Homer-adjacent fashion , the avid homebrewer fulfilled his lifelong dream when he became owner/brewmaster of Ullsperger Brewing in 2023. The 25-seat, 1,400-square-foot St. Louis Park nanobrewery is mostly helmed by Ullsperger himself, which allows for surplus creative freedom. Say, for instance, an ambitious Simpsons rebrand to help get through peak Mr. Plow season with the momentum of a runaway freight train . "In January, you could make the best beer in the world and it's going to be slow for breweries," Ullsperger says. "So what can we do, what will bring people in?" Come 2027, Ullsperger Brewing will feel a lot like Moe's Tavern. The walls and furniture will be painted Simpsons blue and yellow, Frostillicus is already entombed inside the walk-in cooler , and, yeah, the owner plans to dress as Mr. Szyslak. Simpsons toys, life-size character cutouts, NES games like Bart vs. the Space Mutants , and an arcade cabinet will all be on loan from the Ullsperger residence. Subscribe to skip ads Advertisement Events-wise, Tuesday trivia night will make a full Simpsons pivot, a Simpsons art fair with pieces made by local artists goes down January 23, and the takeover concludes on January 30 with a Springfieldian costume party. Drinks-wise, expect a Butterfinger stout ( a nod to all that candy marketing ), a raspberry sour ("kinda like a Squishee"), an Irish red that'll go by Red Tick Beer ( "needs more dog," Ullsperger and this reporter say in unison), and the Flamin' Homer (a blonde ale rimmed with fiery red Tajín). And, food-wise, local bakeries will stage pop-ups with Lard Lad signage aplenty. And who knows? This concept might have as much staying power as the never-ending series on which it's themed. "It could potentially just never end," Ullsperger chuckles. "I'm that big of a fan, where I'd be fine keeping it going if it's successful." Share on Bluesky Share on Reddit Share on Facebook Share on X (formerly Twitter) Jay Boller Co-owner/editor of Racket. Tagged: the simpsons , Ullsperger Brewing Stay in touch Sign up for our free newsletter Email Sign Up More Stories News On the Big Screen This Week: Seemingly Skippable Scrooge and Historic Black Excellence Pretty much all the movies you can catch in the Twin Cities this week. Keith Harris November 12, 2026 Essays Lions, Tigers, and Wolves, Goodbye! After Hard Farewells, What’s Next for the Como Zoo? As the city of St. Paul’s free zoo evolves, so should the way Minnesotans engage with it. 6 Comments Abraham Teuber November 12, 2026 Today's stories are presented by Racket's first-ever book: Buy the Racket Book The first-ever Racket book is SHIPPING NOW for the FIRST TIME! Only 67 copies remain. Enjoy eight longform stories, PLUS tactile extras like intros, tables of contents, thank you pages, and front AND rear covers. Also available IRL at Moon Palace Books. Advertisement opens in a new tab. News Enormous Dog Sighted Near MN Concentration Camp Plus more election analysis, getting wasted off candy, and more nasty DOJ tactics in Omar investigation in today's Flyover news roundup. 11 Comments Keith Harris November 11, 2026 News Meet the Bookers: 6 Concert Pros Who Fill Twin Cities Venues With Talent A half-dozen local talent buyers told us how they do their jobs—and why they’d really like musicians to start using email. 4 Comments Keith Harris November 11, 2026 News Will Stephen Miller Continue to Make Life Hell for MN’s Somali Community? Plus Sisyphus rolls on, Lutsen Lodge owner will stand trial, and the Edmund Fitz anniversary in today's Flyover news roundup. 31 Comments Em Cassel November 10, 2026 Culture Wanna Buy a 1937 MN Schoolhouse Converted Into a Massive Single-Family Home for $380K? Garage square footage won't be an issue out in Blomkest. 8 Comments Jay Boller November 10, 2026