Make Camo Your Cause 2026: FOX renews campaign dedicated to ending veteran homelessness

On a crisp November morning, Patrick Carl Henderson stands outside his modest home in Edina, a proud U.S. Army veteran who once faced the unimaginable—living on the streets. Today, his smile reflects a journey of resilience, thanks to a campaign that’s become a beacon of hope for thousands like him. The “Make Camo Your Cause” initiative, now in its sixth year, is more than a call to wear camouflage; it’s a movement to end veteran homelessness across the nation.

What Happened

FOX 9 announced a renewed partnership with U.S.VETS and its “Make Camo Your Cause” campaign to combat veteran homelessness, a crisis impacting nearly 33,000 veterans nationwide. The campaign, launched in 1993, has grown into a national effort to raise awareness and funds to support homeless veterans, offering housing, counseling, and career services through 49 sites across the country.

As part of the campaign’s sixth year, FOX is encouraging viewers to don camouflage on Veterans Day, Nov. 11, to honor and support those who served. The initiative includes a wide range of camo apparel—hats, T-shirts, mugs, and bags—sold at shop.usvets.org. Every purchase directly benefits U.S.VETS’ programs aimed at helping veterans rebuild their lives.

Connecting Camouflage to a Cause

U.S.VETS Executive Director Shalimar Cabrera explained the campaign’s symbolism, stating, “We have the vision of connecting camo to what we do, so whenever you see camo one day, we hope people connect that to supporting and ending veteran homelessness.” The camouflage print has become a unifying symbol, reminding Americans of the sacrifices made by those who wear it and the ongoing need for community support.

Beyond apparel, the campaign urges individuals to share their support on social media using #HONORUSVETS and to donate before Nov. 11. Contributions help fund housing initiatives, mental health counseling, and employment programs, vital for veterans transitioning back into civilian life. The campaign’s message resonates deeply in communities like Edina, where local veterans find renewed hope thanks to national advocacy and community involvement.

Community Impact and Personal Stories

Patrick Henderson’s story exemplifies what the campaign aims to achieve. Once homeless and estranged from his family, he found support through U.S.VETS, which provided him with a stable home and the tools to regain independence. His journey underscores the importance of community-driven solutions and the role of faith and family in healing.

In Edina, a city known for its affluent neighborhoods and active civic life, the veteran homelessness issue might seem distant to some residents, but local organizations and faith groups have increasingly recognized the importance of supporting those who served. The Edina American Legion Post, for instance, has been actively involved in outreach efforts, hosting fundraisers and awareness events to connect veterans with resources. Local churches have also opened their doors for veterans needing shelter and counseling, reflecting a community that values service and sacrifice.

Patrick’s story is particularly inspiring because it highlights how community support can transform lives. After losing his job and facing personal hardships, he was referred to U.S.VETS by a local veteran’s outreach program. With their assistance, he secured stable housing, enrolled in a job training program, and reconnected with his family. Today, Patrick is an advocate himself, speaking at local events and encouraging others to support veteran causes. His experience underscores why campaigns like Make Camo Your Cause matter—not just nationally, but right here in Edina, where many veterans still face challenges.

Why It Matters to Edina and Beyond

While Edina is often seen as a prosperous suburb, it is not immune to the issues faced by veterans experiencing homelessness. The city’s proximity to Minneapolis means that many veterans who face housing instability may seek support in the area, and local agencies are increasingly aware of the need for targeted outreach.

Moreover, Edina’s community organizations, such as the Edina Community Foundation and local veteran groups, have partnered with national campaigns to amplify their efforts. These collaborations help ensure that resources are directed toward veterans who might otherwise fall through the cracks. The campaign also serves as a reminder that homelessness among veterans is a complex issue that requires sustained attention, funding, and community involvement.

In the broader Minnesota context, veteran homelessness remains a concern. According to the Minnesota Department of Veterans Affairs, local initiatives are working to expand affordable housing options and mental health services. The state’s VA hospitals and community clinics are working closely with nonprofits like U.S.VETS to provide comprehensive support. The campaign’s emphasis on community participation encourages residents to get involved, whether through donations, volunteering, or simply spreading awareness.

What’s Next for the Cause

Looking ahead, U.S.VETS and FOX plan to expand their outreach, emphasizing the importance of long-term solutions to veteran homelessness. The campaign aims to raise significant funds this year, with hopes of reducing the 33,000 homeless veterans count. Local chapters in Minnesota are preparing to host awareness events and volunteer drives, encouraging more Americans to get involved.

For families, faith communities, and service organizations, the campaign offers a chance to reaffirm commitments to supporting those who have sacrificed so much. As Patrick Henderson continues to build a new life, his story serves as a reminder that with community support and dedicated programs, homelessness among veterans can become a thing of the past. The campaign’s call to action—wearing camo, donating, sharing—embodies a collective effort rooted in genuine gratitude and faith in the American spirit.

As Edina and communities nationwide rally around this cause, the hope is clear: every veteran deserves a home, dignity, and the opportunity to thrive. The fight against veteran homelessness is ongoing, but with campaigns like Make Camo Your Cause, the nation takes a decisive step toward honoring its heroes with the support they need and deserve.

Community Leaders and Veteran Advocates Speak Out

Local leaders in Edina and across Minnesota have voiced strong support for the campaign. Mayor Jim Hovland emphasized the importance of community involvement, stating, “Supporting our veterans is a moral obligation for all of us. Initiatives like Make Camo Your Cause remind us that unity and compassion can make a real difference.”

Veteran advocates, including representatives from the Minnesota Department of Veterans Affairs, have highlighted the need for sustained investment. “Ending veteran homelessness requires a coordinated effort—federal, state, and local agencies working together with nonprofits,” said Maria Lopez, director of veteran services for the state. “Campaigns like this help keep the issue front and center, inspiring action at every level.”

What Can You Do?

Everyone has a role to play in ending veteran homelessness. Whether it’s purchasing camo apparel, volunteering at local shelters, or simply spreading awareness on social media, each action counts. The campaign’s website, go.fox/usvets, provides resources and ideas for how individuals and organizations can contribute.

In Edina, residents are encouraged to participate in upcoming events like the Veteran Resource Fair scheduled for early December, which will connect veterans with housing, employment, and mental health services. Schools, churches, and civic groups are also invited to join in the effort to support veterans this holiday season and beyond.

As Patrick Henderson’s story illustrates, the journey from homelessness to stability is possible with community support. The ongoing campaign reminds us that honoring our veterans means more than words—it requires action. By wearing camo, donating, and advocating, we can all be part of the solution, ensuring that no veteran is left behind.